How To Advertise On Facebook

By: Julius Washington

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I believe that some advertising is necessary for a blog and a lot of advertising is necessary for a business. Now, there is more to that, but my point it. You need to get the word out and doing that is advertising. The first place you have to start advertising is facebook! Majority of the world is on Facebook and you can limit who you want to advertise to, that is perfect for your website.

Advertise With Facebook

Over recent years, Facebook has evolved to be the leading advertising platforms that accommodate different kinds of businesses. Specific businesses might see some unique features of other social media platforms, but Facebook puts them all together for business promotion. If you don’t me, consider that Facebook currently has over 2 billion monthly active users and generates close to 7 billion USD quarterly (source: Facebook, BI Intelligence).

If a business owner denies the efficiency of the platform, it is because they failed at it or just denying the obvious. To avoid the former problem, we will quickly give a simple step by step instruction of how to set up a Facebook Ad campaign for maximum advantage. Beyond doubt, Facebook brings you more returns with a smaller budget when compared with Google AdWords.

Facebook allows you to place ads in five different places:

Desktop newsfeed
Mobile newsfeed
Audience network on a mobile device
The right column of the desktop
Through Instagram (By the way, Facebook owns Instagram too)

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Learn To Manage Your Facebook Ads

There are two ways to manage your Facebook ads: the actual Facebook Ads Manager and the Power editor. For the sake of this comprehensive guide, we will stick with the Facebook Ads Manager.

Step By Step Guide To Advertise On Facebook

If you want some step by step directions in how to advertise in Facebook. Follow these steps:

Log into your Facebook account and click the small arrow on the far end of your desktop page
Navigate to “Manage ads” and click it. It prompts you to create a new account with the Ads manager. Follow the procedure and generate the report, which is already be linked to your Facebook account
Immediately after the account, it will prompt you to set up a new Ad campaign
Next is to create new ads for the campaign. You will decide the following for each ad campaign:
1. The image or video to use for the ad
2. The text you want your audience to read
3. The call-to-action, which is what action you want your audience to take. For instance; ‘Subscribe Here’, ‘Buy Now’, ‘Click Here’, ‘View Here’, ‘Contact us’, ‘Call Us’, ‘View more’, ‘Learn more’ and so on.
You can choose how much you like to spend on each ad including minimum and maximum limits
Next is to decide your target audience, which may include age bracket, sex, location, and others
You can now start the campaign
Afterwards, you can now optimize your ad campaign while running. The Ad manager gives you the privilege to adjust your choices such as time, date and target audience
If a particular ad is doing well, you can also save the selected options for future campaigns
Facebook also allows you to export the report data from your Ads Manager dashboard

First Step is to Advertising On Facebook

In conclusion, you can follow the steps above to set up a Facebook Ad campaign with ease. And if you prefer, you may request for a Social media manager through Marbury Web design, to handle the project. Here is another shortcut: if you already have a Facebook page for your business, you can promote any post, page or website directly from the page. On the other hand, you can instantly set up an ad campaign via Instagram through your existing Facebook Ads Account. This answers the question in how to advertise in Facebook.

Facebook is undergoing many challenges as of late, there is too much competition, political strife, lower stock, a focus on Meta, and many more issues. Facebook is laying off many people at the time of this writing. Be patient with them, they are automating more, so things may change to eleimante a position that a human once held. So, use this article as a guide, but beware of any changes.

I hope to hear about your success soon!